Marketing Campaign for Medical Technology at TU Darmstadt and Goethe University Frankfurt am Main
The digitalisation of medical research and care facilities is in full swing and demands new specialists. MedTec' (Medizintechnik B. Sc.) combines medicine and technology and is an exciting course of study for young people who want to pursue more than a purely technical profession. DIE NEUDENKER® developed the introduction campaign.
'20% medical. 80% engineering. 100 percent my studies'. The new slogan sums it up: Four days a week research and development at Technical University (TU) of Darmstadt, one day studying medicine at the Goethe University in Frankfurt am Main.
In the new key visual and MedTec logo, the two disciplines, like two liquids, merge into a new whole. DIE NEUDENKER® supplied the university marketing package for a versatile use: logo, slogan, key visual, motifs for website, social media as well as posters, roll-up display and flyers.