Rad
campaign
Rad
campaign
Concept and Design of the Cross-Media Marketing Campaign for Geiss - Windows, Doors and Awnings
Geiss GmbH has already received a new corporate website from DIE NEUDENKER®. A fresh web presence, individually programmed in WordPress and tailored to the target group of homeowners and property developers. Geiss supplies its customers with high-quality windows, doors, awnings and roller shutters - from installation to repair. The company has a large showroom in Griesheim near Darmstadt (Germany), where prospective customers can choose from a wide range of products and get a live consultation.
To attract even more people to Geiss's wide range of products and encourage them to visit the 400 square metre showroom, owner Karin Schön commissioned us with the conception and design of a large-scale advertising campaign for Darmstadt and the surrounding area.
Multichannel marketing: cross-media advertising campaign for full attention
DIE NEUDENKER® created an eye-catching, cross-media marketing campaign in the Geiss brand design. We used both analogue and digital communication channels to reach the widest possible target group. DIE NEUDENKER® designed five eye-catching campaign motifs with different product focuses. These were transferred to large-scale posters and advertising tarpaulins, adverts, supermarket advertising, flyers, video animations and the associated social media campaign. The result: an advertising campaign that contributes to a positive brand experience and encourages the target group to make a purchase decision.
The concept of the campaign: photos of unusual types that are irritating at first glance attract attention. The advertising messages developed for this, such as "Full control - smart doors. Your security update for your home." or "Hot days - cool awnings. And your shady spot will be a hit." are aimed at the needs of the viewer and offer the right answer/the right Geiss product.
As an accompanying social media campaign, we produced appealing video animations (reels) and other posts for Geiss' Instagram and Facebook channels. We placed social ads for greater reach. Advertising as its best! Take a look at Geiss!
DIE NEUDENKER® Services
- Concept & Design of the Campaign Motifs
- Cross-Media Marketing Campaign
- Posters, Advertisements, Advertising Tarpaulins, Flyers, Vouchers, Supermarket Advertising
- Digital Marketing: Social Media Advertising / Social Ads on Instagram and Facebook
- Website (Web Design and Web Development)
Campaign motifs
Parts of the marketing campaign: billboard, scaffolding tarpaulin and supermarket advertising
Campaign motifs
Parts of the marketing campaign: billboard, scaffolding tarpaulin and supermarket advertising
Social media campaign
Social media campaign
Flyer
