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Social Media Marketing on Instagram and Facebook for Geiss - Windows, Doors and Awnings

In recent years, social media platforms have developed into digital marketplaces with billions of users. As an online marketing agency, we know exactly what is important for successful social media marketing. Various tools can be used for planning, creating and analysing. Used properly and with the right ‘language’ for the target group and the respective channel, social media advertising can reach millions of potential customers.

In order to make even more people aware of Geiss GmbH and its products (doors, windows, roller shutters and awnings) online, the company from Griesheim/Darmstadt commissioned us to design and implement a social media campaign.

Successful marketing (sales promotion) with social media content creation

DIE NEUDENKER®, web and marketing agency for Geiss GmbH, had already created the company website and developed a strong cross-media marketing campaign with five eye-catching motifs. Two of these motifs - cool awnings and colourful doors - were selected for the social networks Instagram and Facebook. DIE NEUDENKER® produced hip social media content: short video animations (reels) and images, matching texts and hashtags.

With clear messages, cool animations (photomotion), groovy beats and the bright yellow branding, the videos stand out in the user's feed and are real popular vehicles for Geiss. And not to forget: they promote sales.

In order to distribute the reels in the Griesheim/Darmstadt area in a targeted manner, we placed them as social ads ("instagram boosting") in addition to the organic posting. Our SEA experts kept an eye on the campaign's budget, targeting and performance via the meta ad manager. The door reel generated around 11,000 video plays (impressions) and an incredible hold rate of 34% (percentage of users who watched the reel in full)!

Particularly effective: The uniform branding of the website, marketing campaign and social media campaign strengthens the Geiss brand profile, ensures recognition and awareness among the target group.

Let's boost!