hobi
types

hobi
types

Exactly your type? Social media campaign for hobit 2024 - University and Career Information Days Darmstadt

New year, new hobit campaign! A lot has happened since we developed the cross-media marketing campaign with the claim "Mach, wie du fühlst.": the hobit website was launched, DIE NEUDENKER® designed and programmed the platform and supported the hobit team with web content and SEO. We designed various media for the initial marketing campaign - posters, postcards, bus and train advertising and much more. And we developed and implemented the 2023 social media campaign. We are all the more pleased that we were once again able to develop and implement a cutting-edge social media campaign for hobit 2024 as the official lead agency.

Catch as many young people as possible! With an original social media campaign

With the right amount of humor, the social media campaign for hobit 2024 attracts the attention of as many students as possible and can thus win them over to participate in the hobit events.

Every generation has its own social media behavior. The current trend: short, original videos that catch the attention of the young target group - Insta reels and stories, YouTube shorts or TikToks. For the 2024 hobit social media campaign, DIE NEUDENKER® therefore also focused on snappy video animations (reels).

Unentschloskar, Pflegabriel or Technicole? In line with the AIDA marketing principle (Attention, Interrest, Desire, Action), DIE NEUDENKER® created witty word pairs from first names and study and training offers. The message: Come to hobit and discover what suits you! Are you Musicarlos, Klimathilda or can't you decide yet?

We have put together the entire social media marketing package:

Reels and stories on Instagram, social ads (ads on Instagram) and Google Ads (ads), landing pages on the hobit website. And in real life: city posters and streetcar advertising. The result: several thousand views for the reels and stories about hobit 2024 on Instagram. Several thousand students at the 'hobit talks' and at 'hobit contact'. And a mega-satisfied hobit team. Yeah!

DIE NEUDENKER® Services

  • Website (Web Design and Web Development)
  • Social Media Marketing on Instagram and Facebook
  • Campaign Concept
  • Communication Strategy
  • Claim and Key Visual "Mach, wie du fühlst!" ("Do as you feel!")
  • Campaign Design (Typography, Imagery, Iconography)
  • Editorial Planning
  • Social Media Content
  • Video Animation
  • Texts and Hashtags
  • Social Ads
  • Google Ads

hobit Instagram feed 2024

hobit Instagram feed 2024

Insta Reel for the hobit talks category
"Education, social affairs, medicine, psychology"

Insta Reel for the hobit talks category
"Education, social affairs, medicine, psychology"

hobit talks event pages 2024
on the hobit website

Rethinking social media marketing? Let's talk!

Contact

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