CAMPAIGN
With a bit of AI
CAMPAIGN
With a bit of AI
Turbo Strategy! Social Media Campaign for Hobit 2025 - University and Career Information Days Darmstadt (Germany)
After hobit is before hobit: every year, the Darmstadt University and Career Information Days take place - as an online event (hobit talks) and live event (hobit contact) at the 5 locations of the hobit institutions: Darmstadt University of Technology (TU DA), Darmstadt University of Applied Sciences (h_da), Protestant University of Applied Sciences (ehd), Federal Employment Agency and the South Hessian business associations.
At the hobit events, young people - school leavers - can find out about possible courses of study and training paths and experience the training locations in Darmstadt live. As the lead agency, DIE NEUDENKER® designed and programmed the hobit website and have also been responsible for the marketing campaigns since the platform was launched, which can be seen in public spaces as well as online on the website and social media. DIE NEUDENKER® also developed another cutting-edge social media campaign for hobit in 2025.
Social media content marketing: stay up-to-date with varied content!
New social media content for hobit 2025 - a must to continue reaching the next generation and their parents in a target group-orientated way. Changing content on social media profiles attracts new followers and creates added value for long-time followers. Employers, companies, colleges and universities that are part of hobit are also happy to share newly created social media posts on their accounts, which further increases hobit's reach.
Our idea for the hobit 2025 social media campaign: we put selected students and trainees who found their degree programme or training path through hobit in front of the camera. Good idea, but unfortunately there wasn't enough time for a video shoot and casting before hobit 2025.
No problem for DIE NEUDENKER® - in turbo mode, our creative minds came up with a quick solution for this year's social media campaign:
Cool social media videos with AI voice-over
The video campaign for hobit 2025 refers to real degree programs and apprenticeships that students can discover at hobit events. With a groovy beat, dynamic video edits and AI voice-over, we brought simple portrait photos and quotes to life, representing students and trainees.
The result: 5 trendy, authentic videos that attract full attention on Instagram and Facebook and attract more visitors to the hobit events! With the social media campaign and our creativity in the implementation, we were able to fully inspire the hobit institutions and wish them every success at the 2025 events. A great campaign that we will soon be able to realise as a real video shoot. 😉
DIE NEUDENKER® Services
- Website (Web Design and Web Development)
- Social Media Marketing on Instagram and Facebook
- Campaign Concept
- Communication Strategy
- Campaign Design (Typography, Imagery, Iconography)
- Editorial Planning
- Social Media Content
- Video Animation
- Image Research and Image Editing
- Texts (Quotes)
- AI Voice Over
- Social Ads
- Google Ads
Social media campaign on Instagram:
Feed and videos (reels) as social ads

Social media campaign on Instagram:
Feed and videos (reels) as social ads
