The Fibonacci Idea
Corporate Design for DECHEMA
A new image for science: DECHEMA, society for chemical engineering and biotechnology in Frankfurt, had invited DIE NEUDENKER® to submit proposals for the new Corporate Design to be submitted. Several agencies entered the race.
We designed a logical design system that brings together the various professional associations under the umbrella of DECHEMA in a visually coherent manner.
With a clear design and an eye-catching dot matrix in the colours of the theme areas, DIE NEUDENKER® have created a timeless and striking look for DECHEMA with their new brochures. We gave the annual report, which covers all topics, the corporate colour blue. We designed all the brochure formats and their page layouts based on the Fibonacci sequence.
An idea that appealed to the 40-member board: From the pitch, we came in second.