Smart. Safe. Precise.
Key visual PASIO 50 SC
Smart. Safe. Precise.
Key visual PASIO 50 SC
Key Visual for the Market Launch of the Balancing Machine PASIO 50 SC for SCHENCK RoTec
Since the year 2000, the Darmstadt company Schenck RoTec has been part of the globally operating technology group Dürr AG. It is the expert for 'Smart Balancing Solutions': solutions in balancing and diagnostic technology for all rotating and oscillating (component) parts.
With the market launch of its outstanding compact balancing machine PASIO 50 SC, Schenck RoTec is setting new standards in usability, safety and precision. This is exactly what DIE NEUDENKER® designed a concise key visual and the matching claim: SMART. SAFE. PRECISE.
In its basic form, the key visual is a rotating cone. Its ruby-red shining tip is symbolic of the high precision of the PASIO 50 SC and at the same time represents the corporate colour of Schenck RoTec. We implemented the key visual as a 3D illustration in Cinema 4D.
PASIO 50 SC - Measurement technology at the highest level
Schenck RoTec presented its top product for the first time at EMO Hannover, the world's leading trade fair for metalworking. The Uhland Werkstätten Darmstadt planned and implemented the trade fair stand. NEUDENKER® supplied PASIO-trade fair displays, product folders in several languages and advertisements in various formats.
For the product website of the Pasio machines we revised the colour concept: the PASIO 5 series gets a rich plum blue, PASIO 15 an elegant lavender tone, and the PASIO 50 SC shines in strawberry red. In the news slider on the Schenck-RoTec website the PASIO key visual invites the viewer to the trade fair.
DIE NEUDENKER® Services
- Key Visual
- Claim
- Product Flyer
- Advertisements
- Exhibition Display
- Web Motifs PASIO 50 SC
- Colour Concept
More Projects for Schenck RoTec
SCHENCK RoTec at the EMO Hannover
With around 2,200 exhibitors and 130,000 trade visitors, the EMO in Hanover is the world's leading trade fair for metalworking and thus the ideal stage for the first appearance of the PASIO 50 SC. The star among the compact balancing machines sets new standards in operability, safety and quality: SMART. SAFE. PRECISE.
