Start-Up Package for E-Car Rental WEE-CARS: Corporate Design, Web Design & Online Marketing
Sascha Welting is the founder of the first pure e-car rental in the Darmstadt/Dieburg area. His offer is aimed at private individuals, but also at entrepreneurs who are looking for a luxurious e-rental car (Tesla) for their customers, business partners or employees. With the goal of generating his orders primarily via the web, Sascha turned to the marketing experts at DIE NEUDENKER®.
For Sascha Welting, as a full-service agency, we were the ideal partner from the very beginning: from initial consultation to online marketing measures, we delivered the complete corporate identity. The corporate design picks up the symbiosis of technology and environment/sustainability, which we visualised in the choice of colours (blue and green) as well as the corporate fonts and logo (electrical plug/charging cable). We also created the business website including all content (business photography, text & SEO) and a Google Ads campaign.
DIE NEUDENKER® developed and designed the website individually in WordPress and built it up with the page builder "Elementor". Via the striking green call-to-action banners, the page visitor is taken directly to the booking page. Here you will find a clearly arranged price table and details of all bookable add-ons (e.g. plugsurfing chip, JuiceBooster adapter set, bicycle holder). The Tesla Model 3 can be rented comfortably via a form.
The separate FAQ page provides visitors with extensive information on car equipment, the booking process and answers to their most urgent questions. Clearly arranged, fast and without prior contact.
On a first test drive/sprinting tour of WEE-CARS founder Sascha and NEUDENKER Malte (photos) authentic portraits of Sascha and detail shots of the E-rental car were made, which are used on the website.
Keyword analysis and entrepreneur interview form the basis of the individual website texts. Professionally SEO-optimized, they secure wee-cars.de good positions in the front Google search results in the future. The Google Ads campaign, which was put online to accompany the website launch, ensures a high level of coverage in the shortest possible time. With an above-average click-through rate of 23%, it was able to generate the first enquiries shortly after going live!
WEE-CARS can be found not only on its own website but also on car rental portals to increase the reach and awareness of its Tesla rental.
We all agree: All around a successful project with (driving) fun.