automotive solutions
High 8

Corporate Design

automotive solutions
High 8

Corporate Design

B2B Flyer for HORIBA

HORIBA is a specialist for automotive test systems. The company offers its customers worldwide an immense range of test and analysis products. For the "Automotive Testing Expo 2018", DIE NEUDENKER® not only helped design the new booth, but also created the trade fair video, a presentation app and new B2B flyers.

At the trade fair, customers will be able to find what they're looking for, whether it's the latest solutions in real driving emissions (flyer "SEMS and RDE CoDriver"), fuel consumption systems ("Fuel Flow Meter DP and -CR"), new roller test benches ("Vulcan Evo") or special services ("OBS-ONE Service Package"). Further flyers provide information about the brake test center in Flörsheim and HORIBA's FTIR calibration laboratory.

Eight flyers, one mission: Successful customer acquisition

The eight flyers follow a uniform design principle. For the titles, DIE NEUDENKER® have created illustrations in which graphic elements are integrated into a photographic image world. The infographics and icons redesigned for the flyers are also used on the new HORIBA website.

The product flyers provide HORIBA with a further building block for successful B-to-B marketing. An ideal complement to the digital trade fair offer. The trade show flyer 'From Mountain Peak to HORIBA Test Cell', which was designed by DIE NEUDENKER® in the style of this year's HORIBA trade show theme, shows at a glance HORIBA's entire automotive testing offering.


  • Concept
  • Editorial Design
  • Colour World & House Font
  • Icon Design
  • Illustration & Infographics
8 titles of HORIBA product brochures

New icons for the HORIBA flyers

New-style info graphic 'coriolis flow measurement principle': Without flow (A) and with flow (B)


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