Video Animation 'From Mountain Peak to HORIBA Test Cell' for HORIBA
The future is calling: HORIBA's analysis and testing systems offer what is relevant for the development and approval of new vehicles worldwide. For the "Automotive Testing Expo Europe 2018", DIE NEUDENKER® not only helped design the new HORIBA booth, but also provided content which optimally presents the company's product world at the fair.
In a smart way the corporate video presents the current automotive test systems of the worldwide operating company. The explanatory video 'From Mountain Peak to HORIBA Test Cell' spans the arc with exciting storytelling from real driving emission tests in the mountains to high-tech driving simulation test benches.
A road trip through a striking mountain world forms the emotional plot of the trade fair video. 3D and 2D elements are cleverly combined: Landscapes, vehicles and characters are kept in one style and fit seamlessly into the corporate identity of the HORIBA Group.Nature is the big stage whose preservation concerns us all - even in the future of mobility.
DIE NEUDENKER® Services
- Idea & Concept
- Storyboard
- Graphics & Illustration
- 2D Animation
- 3D Animation
- Character Animation
- Sound Design
More Projects for HORIBA
The corporate video leads over the mountain through the HORIBA product world:
2D animation and 3D animation meet and form the complex mountain world ...
Exciting perspectives and blurring in the video create spatial depth
From the top of the mountain to the test lab: Likeable characters accompany us in the video animation
... in which we follow trucks and roadsters on a journey through the HORIBA product world
Characteristic for the HORIBA trade show video is the constant change between close-up and total view
Cool storytelling: Emotional visual language, a good storyboard and great animation
