The Future
of mobility

Exhibition Design

Exhibition Design for HORIBA, Manufacturer of Automotive Test Systems

For the "Automotive Testing Expo Europe 2017" in Stuttgart, DIE NEUDENKER® supplied graphic, trade fair, UX and motion design for the complete HORIBA trade fair stand.

HORIBA's focus this year was on Real Driving Emissions (RDE) and test and engineering solutions from HORIBA MIRA. Other highlights were electrification and the recently released laboratory management system 'STARS ENTERPRISE'.

Interactive touch screen app for product introduction and company presentation

DIE NEUDENKER® set the main topics with futuristically illuminated truck and e-drive 'car shapes' made of acrylic, several 2D video animations and a user-friendly, interactive touch screen app.

With product brochures in a new design, the HORIBA recruiting video and job tickets, we supplemented the stand with extensive information material.


  • Concept and Design
  • Video Animations
  • Touch Screen App for Product and Company Presentation
  • Brochures, Flyers
e-drive automotive for HORIBA: DIE NEUDENKER® Agency, Darmstadt
Design car shape electrification trade fair for HORIBA: DIE NEUDENKER® Agentur, Darmstadt

Fair impressions

Trade fair design concept for HORIBA: DIE NEUDENKER® Agency, Darmstadt
Exhibition stand for HORIBA at the automotive testing expo 2017: DIE NEUDENKER® Agentur, Darmstadt
Trade fair design for HORIBA: DIE NEUDENKER® Agency, Darmstadt
Trade fair design for HORIBA: DIE NEUDENKER® Agency, Darmstadt

The open, clear spatial concept and the interactive elements of the exhibition stand convinced visitors and "Horibarians" alike:

"The impression of the stand was very innovative with the new elements. I met many current and potential customers there."

Internal Sales Manager (HORIBA Europe)

"I think this stand creates a comfortable atmosphere with a good interior design, so that visitors can stay at the stand and concentrate on their conversations with us".

Sales Assistant (HORIBA)

live stream real driving emissions Flyer for HORIBA: DIE NEUDENKER® Agency, Darmstadt

Video animations of the "Automotive Testing Expo 2017" for HORIBA

Real driving emissions, electrification & lab management revolution

HORIBA recruiting video


Corporate design, brochures for HORIBA: DIE NEUDENKER® Agency, Darmstadt

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