Corporate Design for Landscape Architecture Lena Bogdanovic
For the successful start of her self-employment as a freelance landscape architect, Lena Bogdanovic wanted a suitable corporate design for her own company appearance and contacted DIE NEUDENKER®. Her purist style in landscape architecture and the claim to create ecologically and socially intact living environments should be reflected in the new look.
The result is a timeless, reduced branding. The start-up package includes the conception and design of logo, business card, letterhead and Word template.
Stylish synthesis of landscape and architecture
Plants, green spaces and parks shape a cityscape, they create clean air and offer space for well-being and recreation. Through architectural planning, they perfectly complement their surroundings. The new corporate design we developed for Lena Bogdanovic creates this connection between landscape, infrastructure and architecture in equal measure.
For this purpose, we developed a colour concept consisting of green and grey tones that reflect the space-forming elements of the landscape architecture (plants, green areas, coverings, etc.). Taken up as small, charming colour areas, they are used as a design element on letterhead and business cards.
In the logo, Lena Bogdanovic's initials flow into each other, forming a striking signet that resembles a growing plant. Paths or areas, landscape architectural spaces, can also be seen in it. Nature conservation and communication, the two major themes in landscape architecture today, become one.