Brand Strategy and Corporate Design for the SmäckJack Ice Cream Parlour
DIE NEUDENKER® developed a fresh corporate design for the ice cream parlour SmäckJack in Darmstadt, the cool hot makers.
We created the brand name and slogan and designed the logo - the cool SmäckJack. The black and white cow portrait in a red circle adorns all means of communication: Ice cream and coffee-to-go cups, food and drink menu, flyers and stickers.
As basic equipment for the ice cream parlor, DIE NEUDENKER® not only supplied the Branding, but also the complete graphic design for the shop fittings (signs, displays, wall boards, window displays).
On the ice cream and drinks menu, everyone can find their favourite ice cream or coffee speciality. Daily changing creative milk and fruit ice cream varieties complete the offer. And at the inauguration there was delicious ice cream for DIE NEUDENKER®.