From Mountain Peak to HORIBA
test cell

Corporate Design

Exhibition Flyer for HORIBA

As the world's leading specialist for automotive test systems, HORIBA offers its customers high-precision test and analysis solutions: For example, for height simulations, brake testing and real driving emission tests.

With its different altitudes and fluctuating environmental conditions, the mountain represents the ideal vehicle test track. The aim was to take up this topic at the Automotive Testing Expo 2018. DIE NEUDENKER® supplied the complete package: graphics for the new exhibition stand, the exhibition video, a presentation app and the matching exhibition flyer.

Successful presentation of HORIBA products: The flyer for Automotive Testing Expo 2018

For the current theme 'From Mountain Peak to HORIBA Test Cell' DIE NEUDENKER® have developed a cool, striking illustration style: We combined 2D and 3D elements to create a fantastic mountain world as the setting for the current HORIBA products and solutions.

The compact flyer gives trade fair visitors an overview of the latest test and engineering solutions from HORIBA. The mountain plays a central role here: The products are arranged along the automotive test track that leads from the top of the mountain to the HORIBA test laboratory. The elevations 10m, 1000m and 2500m mark the areas of application of the corresponding HORIBA automotive testing solutions.


  • Flyer Design
  • Typography, Graphic Design, Visual Language
  • Illustration
  • Text
  • Graphics for Exhibition Stand
  • Video Animation
  • Fair Give-Away
3D graphics of a mountain landscape with Automotive Test Systems products for the HORIBA trade fair flyer
Stack of exhibition flyers for HORIBA at the Automotive Testing Expo 2018

Impressions of the HORIBA booth at the Automotive Testing Expo 2018

Photo of the HORIBA booth at the Automotive Testing Expo 2018
Photography of the HORIBA booth at the Automotive Testing Expo
Product Brochure Vehicle Tests
Horiba trade fair give-away: individually printed snack trader filled with nuts

Fair-Give-Away: Nut snack in mountain look

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