AI and
Working world

Corporate Design for KompAKI, Competence Center for Work and Artificial Intelligence, Darmstadt, Germany

Shaping the future - with a focus on new technologies: KompAKI - the Competence Center for Work and Artificial Intelligence in Darmstadt - researches the potential and use of AI in the working world. Regional scientists and institutes from the Rhine-Main & Rhine-Neckar regions, as well as the Technical University of Darmstadt (TU) and Darmstadt University of Applied Sciences (h_da), network via the research platform to exchange and strengthen expertise. The Institute for Work Science at the TU Darmstadt coordinates the research project and DIE NEUDENKER® received the order for corporate design and web design for KompAKI. 

Corporate design for an AI brand that is one thing above all: future-oriented

The best ideas come from communication and (scientific) exchange, so we started the project with our brand and web workshop to jointly set the goals for the new corporate identity of the AI institute KompAKI. 

DIE NEUDENKER® created a powerful corporate design for KompAKI, consisting of logo, individual icons & graphics, business stationery and company presentation (PowerPoint templates). As part of the branding, we also developed the website, individually programmed and designed in the corporate design. It serves KompAKI as a central platform for networking and knowledge transfer.

The logo design symbolizes the fusion of AI and the working world, of science and practice - the plus in the 'K' forms the decisive connecting element. The 'plus' also symbolizes the added value that the new platform offers both players - science and the working world.

We designed our own image style and graphic style for KompAKI in eye-catching red and blue tones that can be applied across all media. 

For future presentations, kompAKI received a PowerPoint template (PPT) in the new corporate design with variable, varied slide templates.


  • Corporate Design
  • Logo
  • Business Cards, Letterhead (Word Template)
  • Corporate fonts and colors
  • Individual icon design
  • Picture Style / Graphic Style
  • Style Guide
  • PowerPoint Template for Company Presentation
  • Web Design and Individual Implementation in WordPress

Custom created icon set

Corporate fonts and colors

Graphic elements and buttons

KompAKI company presentation PowerPoint template

This is what KompAKI says about DIE NEUDENKER®.

We have hired Die Neudenker for the design of the project website on the part of the TU Darmstadt. The design turned out great, the self-administration of the website seems to be very easy. Die Neudenker always responded quickly to e-mails and gave us good advice on various specific topics. Gladly again!

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Deborah Petrat

Deputy management
KompAKI - Competence Center for Work and Artificial Intelligence

Further testimonials

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