Corporate Design for Leobalo


Tino Volbracht, IT consultant with years of experience in IT project and personnel management at Telekom, has already founded his own start-ups. When he is about to start up his own company, he is looking for an experienced brand and web design agency with strong consulting skills. He contacts DIE NEUDENKER®.

Leobalo offers its customers IT project management, recruiting of IT specialists for software development and assembling development teams from nearby countries (IT nearshoring). Tino's goal for the start-up: Leobalo needs a unmistakable identity in combination with a well thought-out communication strategy. This should also include a podcast 'IT project management. Klartext für Durchstarter und Zielerreicher' should be used as an important marketing tool.

Solution - from brand workshop to cross-media corporate design

Tino decides in favour of DIE NEUDENKER® – our comprehensive service portfolio has convinced him. After an initial consultation, Tino starts with the NEUDENKER brand workshop, in which we jointly work out a clear brand positioning, define company goals and carry out a target group and competition analysis. A roadmap shows the next steps/ recommendations for action.

Leobalo commissions DIE NEUDENKER® with a 'full service package': We create the corporate design, including logo & claim and create a Powerpoint template for its company presentation. The website is a individual web development in WordPress from DIE NEUDENKER®. We deliver the appropriate web content (photos, infographics, icons, podcast covers) and SEO.

At the centre of the appearance is the newly designed Leobalo logo. A word/picture brand consisting of the Leobalo lettering and an iconographic, reduced lion. It radiates sovereignty and competence. Characteristics that are reinforced by the new, striking claim 'Excellence in IT'. Both components can also be used independently of each other without losing their power and effect.

The name - Leobalo - stands for the company values: Leo symbolizes courage and perseverance in achieving goals, the other letters mean B = Best Practice, A = Agility, L = Leadership and O = Overdelivery.

The logo and the associated corporate design are an expression of the Leobalo corporate strategy and strengthen the recognition and brand value: A corporate branding for a lion-strong brand.


  • Brand Workshop
  • Branding / Corporate Design
  • Logo & Claim
  • Typography and Colour Scheme
  • Graphics & Icon Design
  • Business Photography
  • PowerPoint Template for Company Presentation
  • Individual Web Development in WordPress & SEO

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Software Development

IT project management

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Individual icon design

Individual icon design

Business photography & imagery

Corporate website for Leobalo:

This is what Leobalo says about DIE NEUDENKER®:

In search of a professional brand and web design agency in Darmstadt, I decided to work with DIE NEUDENKER® after a long analysis of the competition. Important indicators were that their own website was at the top of the SERPs and that it was accompanied by a clearly structured design.

After the initial consultation and the strategic workshop it was immediately clear to me: This is the right place for me! Why?
The design of a brand appearance does NOT start with the creation of colours and shapes, but much earlier - with the question: Where do I stand with my company and where do I want to go. DIE NEUDENKER® accompany you during this important, strategic analysis and on this basis, according to the motto "Form follows function", create suitable proposals. The fact that professional designers + copywriters + video production + development are united, you get everything from one source.
If you are looking for a successful brand presence from a single source, then DIE NEUDENKER® is the right choice!

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Tino Volbracht

Founder & CEO

Further testimonials

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