The future
Energy
The future
Energy
Key Visual for HELMHOLTZ Energy at the Karlsruhe Institute of Technology (KIT)
The Karlsruhe Institute of Technology (KIT) is active in 11 Helmholtz programs, including the research field of energy. A future-proof, sustainable energy supply is a major challenge for our society. The Helmholtz Energy research field is therefore divided into four research programs that work together across the board.
DIE NEUDENKER® were commissioned to develop a key visual for these four areas:
- Energy System Design (ESD),
- Materials and Technologies for the Energy Transition (MTET),
- Fusion,
- Nuclear Waste Management, Safety and Radiation Research (NUSAFE).
What is the purpose of a key visual?
A key visual is an important part of communication. It is the key image that conveys a visual message, reinforces textual/verbal content and is closely linked to the brand and the company. At best, it will leave a lasting impression on customers and users. It creates a positive feeling and stays in the mind.
In the case of Helmholtz Energy, the new key visual shows the networking and cooperation of the four research programs. The existing corporate design served as the starting point and so we took up the layout principle of “shining through”. Here, scientific research methods are translated into visuals: Two circles overlapping in color and size form an intersection, which is representative of screening, scientific research and investigation. The combination of many such “illuminations” creates new variants, links, further developments and (research) results.
The modular, expandable key visual is used as a recurring design element in analog and digital form: for presentations, publications, roll-ups, invitation letters, on the Helmholtz website and much more.
Helmholtz Energy is a strong partner for politics and business. The key visual creates a signal effect and connects these target groups.
DIE NEUDENKER® Services
- Keyvisual
- Brochure title
- Website header motif
- Application examples
Grids and shapes "screening" for key visuals
Key visual - used across all media
