Corporate Design for HEIGOL Instrumentation
Surface metrology and replica analysis is the specialty of our customer, the start-up company Heigol Instrumentation. The company, which was founded in 2016 as a spin-off from the Technical University (TU) of Darmstadt, is working on a unique, innovative technology for simple surface analysis for industry (pharmaceutical, cosmetics, automotive, construction, etc.).
DIE NEUDENKER® conceived and designed the Corporate Design, which reflects the core competence of the brand.
For this purpose we developed 3 structures, which visualize the variety of surfaces through different shapes and colours. In combination with the new logo, a strong word mark, this creates a versatile and variable branding: The three graphic motifs are used alternately on business cards, letterhead and the PowerPoint presentation and can be added to at any time.