Product Video 'TITAN Powertrain VSL' for HORIBA
HORIBA is a specialist in automotive test systems and supplies its customers worldwide with test stands, measurement systems and many other test and engineering solutions. The 'TITAN Powertrain VSL' - short for "vehicle simulation on lift" - is a modular test bench extension of the company. It guarantees its customers maximum comparability in every phase of vehicle development.
DIE NEUDENKER® have realised the product presentation in the form of a strong video animation. The product video uses various stylistic devices to show how versatile the 'TITAN Powertrain VSL' can be used.
One system - unlimited possibilities
In the product video DIE NEUDENKER® used photo motion: a technique in which individual elements in photos are animated. In this way, we were able to create a beautiful dynamic transition between 2D animation and real film shots. Zoom and blur enhance the effect of spatial depth.
The animation, a ride through the graphic HORIBA City with its test cells and modern vehicles, forms the stylistic bracket at the beginning and end of the product video. Flow into the future - this is how vehicle testing is redefined.
DIE NEUDENKER® Services
- Idea & Concept
- Storyboard
- Graphics & Illustration
- 2D Video Animation
- Photo Motion
- Character Animation
- Sound Design
- Film Shooting/Photography:
Rüdiger Dunker Photo Design, Darmstadt
More Projects for HORIBA
Welcome to the world of the 'TITAN Powertrain VSL' - the product video starts with a graphic night ride
In the video we have animated photos, so we have created beautiful transitions from photo motion ...
With extreme perspectives, close-ups and long-distance shots in the real film parts we create an exciting atmosphere
Versatile: The 2D animation shows for which vehicle types and test environments the TITAN is suitable
... to 2D animation
