Image Film for Vibracoustic: "We Drive a Sustainable Future
Current and future mobility concepts require new, sustainable NVH solutions. As a leading global noise, vibration and harshness expert in the automotive industry, Vibracoustic creates the basis for a safe, quiet and comfortable driving experience. In addition to being a provider of customised NVH solutions and a service partner for the automotive aftermarket, Vibracoustic also focuses on a sustainability-oriented ESG concept (= Environmental, Social and Governance).
Thus, the corporate film should not "only" focus on products, but about key messages:
- the use of sustainable materials, the reduction of waste and the prudent use of resources
- support and promote diversity and an inclusive working environment for all
- responsible behaviour, adherence to corporate values and ethics. Integrity is at the heart of business relationships with customers, business partners, stakeholders and each other.
The goal was to include the image film on the corporate website in the sustainability sector. A statement that shows with a strong story what is important to the company in the long term: its commitment to people and the environment.
The international project team from the USA and Germany commissioned DIE NEUDENKER® with the conception, illustration, video animation and sound design of the image film entitled "We Drive a Sustainable Future".
"What goes around, comes around."
It tells the story of the ESG measures that Vibracoustic implements. The boomerang serves as a symbol of change and takes us on a journey through the world of Vibracoustic. In order to bring the different company departments and ESG goals together in one setting, we developed the "Vibracoustic Future Factory" for the image video and illustrated 25 different characters. This is the basis for an appreciative corporate culture focused on diversity and inclusion, which allows people to develop themselves further, promote creativity and develop their full potential - this is how excellent results are achieved.
Together we are driving a sustainable future at Vibracoustic!
DIE NEUDENKER® Services
- Idea & Concept
- Storyboard
- Graphics & Illustration
- 2D Animation
- Sound Design
From the first sketches ...
... to the final storyboard with the elaborated illustrations.
For the boomerang flight in 2D video ...
… we developed a map of the location in advance …
... and designed the Future Factory from all perspectives.
Diversity & inclusion at Vibracoustic: Character design for video animation.
