HOBIT
GOES ONLINE
HOBIT
GOES ONLINE
Web design and web development of the online platform hobit, university and career information days in Darmstadt
With its recurring events - the university and careers information days - hobit has long since made a name for itself as the largest education fair beyond the Rhine-Main-Neckar region. The mission of hobit is to get young people excited about the wide range of degree courses and training opportunities and to provide them with comprehensive information. The five organizers were suddenly faced with the challenge of remaining present as a trade fair - especially online - for school leavers despite the coronavirus lockdown and the search for a new lead agency. They found us: DIE NEUDENKER® and hobit became a new event format. In future, it will consist of two consecutive events: hobit talks (online) and hobit contact (live at 5 locations in Darmstadt).
A website for young people - with course of study and career finder for career orientation
Our task was to make the contemporary further development of hobit a cross-platform experience. DIE NEUDENKER® started with the concept and design of the initial marketing campaign. Supplemented by the hobit platform (individual web development in WordPress) and social media campaigns on Instagram and Facebook, we created a strong, cross-media brand presence. It fits the target group and their needs perfectly: A digital compass for school leavers that makes choosing a career and course of study easy.
Special website functions and interactive design elements
The key visual we developed also plays a central role on the hobit website. The visuals and tonality deliberately pick up on the language of young people. The aim was to create an intensive and interactive experience where users can have fun exploring the website. As young people grasp information quickly, we have made all the important content compact and easily accessible.
Further highlights of the website:
- Floating cards visualize young people's thoughts on study and career choices and pick them up emotionally. The "swipe-up" effect familiar from Instagram brings dynamism into play here.
- Flip cards to turn over with the most important questions and answers (FAQ) ensure interaction and orientation.
- With the study and career finder, you can quickly discover professions and degree courses. The category filter also helps here: based on occupational fields (e.g. education & social affairs, STEM, etc.), you can make a preselection of which professions correspond to your own interests.
- Last but not least: You can save selected pages in the reminder box and send them to yourself via e-mail or WhatsApp. A great reminder and the perfect preparation for the next hobit event!
Content management made easy
The hobit platform is also top-notch behind the scenes: the WordPress website individually programmed by us is easy to use in the backend. After our website training, hobit editors can easily add and edit content themselves.
Prior to the release, we supported individual hobit institutions with the creation of texts and images and took over the initial filling of the website. We also supplied the images and graphics for the main and event pages to match hobit's newly developed image. Posters, postcards, video animations and changing social media campaigns complete the brand presence - analog and digital. We are delighted with the strong result!
DIE NEUDENKER® Services
- Conception and web design of the online platform
- Individual Web Development in WordPress
- Programming Study and Career Finder
- Content creation (text, SEO optimization, graphics)
- Image style / graphic style, icons
- Cross-media campaign
- Social media campaigns
- Video animations (Instagram Reels)
Flip cards for interaction & quick orientation
Study programs and career finder
with over 150 career landing pages
Ingenious social media campaign for the hobit talks
DIE NEUDENKER® developed a strong graphic concept for the hobit event,
Images and video animations for the website and social media:
the play on words from various first names and professional fields attracts attention online
and appeals to a broad mass of young people.
The 5-day event gives school leavers the opportunity to study courses and
Discover training opportunities in 5 different subject areas.
Landing pages for the 5 hobit organizers
