The Chemistry
of good design
The Chemistry
of good design
SEO-optimized corporate website and corporate design for KFT - experts in chemical compliance
If you don't want to leave anything to chance when marketing chemical products, you need a strong partner who knows the international regulations inside out. As an expert in chemical compliance, Infraserv Höchst's subsidiary helps its customers comply with regulations and get off to a legally compliant start in global markets.
KFT's expertise is in demand internationally. However, the external image of the compliance professionals lacked the right vibe to be perceived as a global player. A task for DIE NEUDENKER®!
Image upgrade for KFT: from local expert to global player
By redesigning the logo, corporate design and website, we gave KFT an image upgrade. In terms of design, the brand is expressed in a clear design language with a focus on dark and light blue basic elements. A warm yellow sets accents. The logo? Slimmer and cleaner than before, but still with the iconic yellow square, which now unmistakably characterizes the website as a signature element.
The clear, minimalist design of the website is tailored to the target group, which wants to navigate quickly and objectively to the relevant content. For example, there are direct entry points to the most important topics on the website on the home screen - without having to scroll. The solutions and markets pages offer a further entry point. Anyone looking for a specific service or wanting to find out what is important for their industry will find what they are looking for here. Related services, news articles and academy offers are automatically displayed to the user. Compliance training courses can be booked directly online.
We have also taken KFT to a new level in terms of SEO: Thanks to professional keyword analysis, SEO-optimized headlines and strategically planned landing pages, the consulting experts from Griesheim (near Darmstadt) now have the best chance of being at the top of the Google rankings.
The result: a cool, contemporary website that impressively puts KFT in the spotlight as a confident partner for global compliance issues!
DIE NEUDENKER® Services
- Brand and Web Workshop
- Logo and corporate design
- Web Design and Individual Implementation in WordPress
- Picture Style / Graphic Style
- Content creation (icons, illustrations, website animations)
- Keyword analysis and SEO optimization
- Initial Filling of the Website
- Editorial Training
Logo, corporate fonts and colors
Corporate Website
