Corporate Website for Institute for Policy Evaluation (IPE ) - Data Analytics & Data Science Consulting

Using data to make the right decisions! How political measures affect society, the economy or health, and how companies can prepare for them in good time, is determined by IPE - the Institute for Policy Evaluation in Frankfurt am Main, Germany. Using data-based analyses and mathematical models, IPE develops scientific studies and recommendations for action and makes them available to a wide range of clients worldwide - with a focus on industry and public sectors such as climate & sustainability, finance or the pharmaceutical industry. In addition to strategic consulting, IPE's core competencies also include the evaluation and clear preparation of complex data. 

Web project request with impact - DIE NEUDENKER® were commissioned by IPE for web design & web development. We started with our brand and web workshop to define the concrete goals for the new website: A web presence that presents IPE as a serious data analytics and data science consultancy with a wide reach and relevance, puts the consulting team and its comprehensive expertise in the spotlight and clearly distinguishes itself from competitors. As part of the web design, DIE NEUDENKER® also created the new logo and corporate design for IPE.  

DIE NEUDENKER® designed and developed a distinctive website for the consulting company. Individually programmed in WordPress and clearly structured, users are guided through the pages. The varied web design and animated elements arouse the desire to go on a discovery tour. 

Web design with icing on the cake: brilliant logo design and high-quality content in the Content Hub

The new logo is also a striking design element for the entire website. It marks individual topic sections and serves as orientation for the user when 'entering' certain topic areas such as sectors or solutions.

As you scroll through the home page, the expert gallery forms an impressive hotspot. The video animation allows the expressive portrait photos of the individual IPE employees to merge into a powerful whole team. 

Knowledge is bundled under the menu item 'Content Hub'. As an online magazine, the IPE provides an insight into its working methods and the studies it has already produced. The Content Hub is continuously 'fed', maintained and linked by the IPE staff - and thus ensures a higher reach on the web, more customer loyalty and successful acquisition of new customers. The engaging content can be easily shared on social networks (LinkedIn, Xing) via sharing buttons.

A web presence, implemented according to the latest technical standards, which offers numerous visual highlights. Web design by DIE NEUDENKER® that stays in your head!

DIE NEUDENKER® Services

• Concept and Web Design
• Individual Web Development in WordPress
• Logo and Corporate Design
• SEO Text
• Image Style and Infographics
• Initial Filling of the Website
• Portrait photography: Gregor Schuster Photography, Darmstadt