Finally - your new website is online! Individually designed, professionally SEO-optimized and perfectly adapted to the needs of your target group.
But one thing is missing: the hoped-for rush of visitors. Did something go wrong? No! Because it takes time until the SEO measures you or your SEO agency have taken show concrete results.
Fact is: Search engine optimization is not for the impatient. It may well take a few weeks for your website to climb to the top positions in Google search results and generate free traffic permanently.
For those who want to attract many website visitors as quickly as possible, there is a good (paid) solution:
Search engine advertising with Google Ads – also called SEA or Search Engine Advertising.
DIE NEUDENKER® will tell you today why you will benefit from investing in a Google Ads campaign.
What is Google Ads and how does it work?
Google Ads (formerly "Google Adwords") is an advertising system that allows you to place ads in Google search results pages. Your ads are displayed in addition to the organic search results and are marked as commercials.
Search engine advertising works keyword-based: That means you bid a certain amount of money on a keyword. If a Google user enters this keyword in the Google search bar, your ad will be played in the "SERPs" (Search Engine Result Pages).
6 advantages (and one disadvantage) of Google Ads. Why search engine advertising pays off for you
Advantage 1: Generate a lot of traffic quickly
No question - the biggest advantage of search engine advertising is that you can dramatically increase your website traffic with your Google Ads campaign.
A professionally created Google campaign - with convincing ad texts, relevant keywords and strategic targeting – can drive your visitor numbers up after just a few hours.
And this regardless of your SEO ranking! This makes Google Ads the perfect advertising measure for websites that have not yet made it to page 1 in the organic search results. E.g. because they have only recently been SEO-optimized or launched.
Advantage 2: Targeting potential customers
Search engine advertising makes it easy for you to target people who are currently looking for a product like yours. So you reach your potential customers in the "hot phase" of the Sales Funnel. Namely, when they already have a buying intention but have not yet decided on a specific product or provider.
To ensure that only your desired customers see your ads, Google Ads offers you many setting options. For example, you can include or exclude people of a certain age group, or display your ads only in your immediate area or at selected times of day.
With every strategic setting you adapt your Google Ads campaign even better to your target group – and thus increase the chance that the user will actually become a buyer after clicking on your ad.
Advantage 3: Excellent measurability
Google Ads offers you many possibilities to precisely measure the success of your campaign – and to further optimize your campaign based on these key figures.
The most important key figures for Google Ads are the impressions and the click-through rate.
The impressions show how often your ad has been played. However, the more important key figure is the click-through rate. It tells you how often the users have clicked on your ad in relation to the impressions. Other key figures that you should keep an eye on are the conversion rate and the quality factor.
Sounds difficult? Then let a professional monitor and optimize your Google Ads campaign. He knows how to increase the CTR of your campaign – and that with decreasing click costs!