Empty showrooms. Closed museums. Cancelled trade fairs, training courses and company visits.
The Corona crisis is confronting companies and cultural institutions with unexpected difficulties - and is also acting as a catalyst for new digital technologies.
Now the big time for virtual reality (VR) and augmented reality (AR) begins!
Even if they do not replace personal contact: In times of exit restrictions and contact bans VR and AR offer you a great alternative to make your offer accessible to a large audience and not to lose the connection to the target group.
Now DIE NEUDENKER® would like to introduce you to clever ways in which you can use virtual and augmented reality for your company or your cultural business in a sustainable way.
To start with: What are virtual reality and augmented reality?
Virtual reality ("virtual reality"; VR) - these are digital computer-generated simulations that you can explore and experience interactively. Because the real outside world is completely hidden, VR can be used independently of time and place. All your target group needs is the right hardware (VR glasses or headset).
Augmented reality ("augmented reality"; AR), on the other hand, supplements what you perceive of your surroundings with digital content such as text overlays or 3D animations. AR simulations are therefore linked to specific places or objects.
Sustainable use of virtual reality: Virtual fairs, showrooms and exhibitions
With Virtual Reality you can bring fairs, showrooms or exhibitions to your target group at home. Thanks to VR technology, real rooms can be recreated virtually - or places can be created that do not exist in reality.
Your virtual exhibition stand can be designed according to your taste and can be as large as you like. Embedded content such as videos, eBooks or serious games familiarize online visitors with your offer and encourage them to contact you. At the same time, you save on stand rental, personnel, transport and travel costs.
Or present your offer in a virtual showroom, where your products can be tested and examined interactively - from every angle and in every available variation. The VR user thus develops a bond with your products and his or her buying inhibitions decrease.
Virtual walk-through exhibitions in VR or as a 360-degree tour are ideal for museums and art galleries: they make the exhibits accessible to a worldwide audience and can effectively increase the awareness of cultural institutions. For this purpose, real rooms can be scanned with a 360-degree camera and reproduced in VR.
VR as an innovative statement - even after Corona
Your virtual reality applications are not a temporary substitute - they remain a innovative statement even after the Corona crisis. One that proves the innovative spirit of your company and convinces the website visitors of your offer.
"Offline" there are also other exciting application possibilities: For example, exhibition stands or showrooms whose exhibition space is virtually expanded and offers visitors a memorable, interactive experience.
VR use case: Serious game for the Technical University (TU) of Darmstadt
DIE NEUDENKER® developed an individual learning game for the "etit" department. The virtual reality game introduces the user to the study contents in a playful way and proved to be a real crowd puller at the university fair hobit.
Such serious games can also be used for training and onboarding of new employees.
Expanding reality: Augmented reality for training, events and factory tours
So that your customers and employees do not have to do without training, maintenance and support services during the Corona crisis, you can switch to Augmented Reality.
Offer your target group e.g. AR applications that are specifically tailored to certain products or technical devices. For the operation or maintenance the user will then have a digital guide at his side. The AR simulation displays helpful information, explains every step of the procedure and thus replaces support or training.
Another advantage: Your AR application is permanently available. The user can repeat it at any time and as often as desired. This increases the learning effect and reduces the error rate - without causing further costs.
And to Corona?
Equipping technical service staff with AR maintenance manuals shortens their training time and saves costs. Even if technical changes are made to the maintenance product, there is no need for training: An update of your AR manual is all that is needed - and all employees are up to date again.
Virtual guides are exciting for cultural institutions and tour operators. They guide visitors through art exhibitions and accompany tourists to the hotspots of foreign cities. The user benefits from additional information on exhibits, buildings or history.
Or transform "normal" events and functions into extraordinary experiences. Augmented reality content, which only becomes visible when looking through AR-glasses, provides entertainment and inspires the guests. Without having to take into account the real room conditions.
Another possible application is company visits and factory tours. A look inside machines or work processes that are not demonstrated for safety reasons - augmented reality makes visible what is normally hidden from your visitors!
It's your turn!
You want to use the potentials of augmented and virtual reality so that your company or cultural business can survive the Corona crisis as unscathed as possible? Then use this time as a chance for your digital transformation with VR and AR!
DIE NEUDENKER® - virtual reality agency from Darmstadt - bring your VR or AR idea professionally on stage.
