Lecture
18.02.2015
7:00 P.M.
DIE NEUDENKER®
Heidelberger Strasse 129 1/2
64285 Darmstadt
15.01.2015 | Event, lecture
Strong Brand or Cheap Lager?
As is well known, opinions differ on beer: Heated discussions with friends about preferences and antipathies towards beer brands, epic TV commercials of traditional east German breweries, young brewers who make the alcohol content the sole advertising message, famous clubs who exclusively serve hop brew from small manufacturers ...
Hand on heart, how much is the taste, how much is the brand? Is it enough to simply bring good products onto the market or do we need strong brands?
On this evening Stephan Ruh will talk about the success of brand strategies. And you have the opportunity to find out during a beer blind tasting: Are you subject to the ice-cold strategic calculations of hip restaurateurs, international brewery groups or shrewd marketing experts. Or do you qualify as an enjoyable individualist with an extremely differentiated sense of taste in the hop-malt-barley sector?
The results of the beer blind tasting will give enough room to discuss even the most controversial theses. Let’s toast it afterwards
Re-think beer and drink it!
We look forward to seeing you!
Author
Stephan Ruh
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