data
strategy
data
strategy
Corporate Design for IPE - Institute for Policy Evaluation
Powerful brand identity for IPE - Institution for Policy Evaluation, a spin-off of Saarland University. DIE NEUDENKER® developed a unique corporate design that does justice to the young, future-oriented company.
By combining data analytics, data science and strategy consulting, IPE creates the optimal basis for companies to make well-founded strategic decisions for the future. Complex information (data) becomes the basis for decision-making. With their diverse expertise, they advise a wide range of industries and the public sector - in Germany and worldwide.
DIE NEUDENKER® started the corporate design project with their brand and web workshop. The result: the new brand identity had to be serious and respectable, but also young and trendy. The aim was to appeal to several target groups: Customers from business, industry and politics, as well as young talents and potential applicants/trainees. The centerpiece and starting point was the design of a unique, unmistakable logo. We developed a trademark with strong symbolism that successfully sets the IPE apart from its competitors and remains in the minds of the target group!
The logo combines several aspects: Its shape is reminiscent of a speech bubble (consulting), three black stripes stand for the visualization of data (bar chart) and a small "i" placed crosswise with a bright red dotted i symbolizes the institute.
Consistent brand communication - Let design tell your story!
For a consistent visual identity, we supplemented the brand design with corporate colors, striking typography, a unique visual language, infographics and other visual elements. The overall appearance is dominated by black and white. A bright, almost magenta red brings the IPE and its services into focus, similar to a color key effect with a signal effect.
We have deliberately included this on the website we designed and programmed. Corporate website Whether animated, two-colored, single-colored, linear or punched as a layer over the employee portraits - the logo always remains an eye-catcher in an otherwise reduced, functional design.
DIE NEUDENKER® skillfully translated IPE's corporate culture, positioning and strategic concept into the visual appearance. The consistent brand communication ensures that the brand is perceived consistently across all channels - it strengthens customer trust, increases recognition and clearly stands out from the competition.
A strong brand identity pays off in the long term and is crucial for sustainable brand success. Our brand strategists and designers are at your side with their knowledge. So, let design tell your story!
DIE NEUDENKER® Services
- Logo
- Corporate Design
- Corporate Colors and Fonts
- Business Cards, Letterhead (Word Template)
- Image Style and Infographics
- Web Design and Individual Implementation in WordPress
