Exhibition Design for HORIBA, Manufacturer of Automotive Test Systems
For the "Automotive Testing Expo Europe 2017" in Stuttgart, DIE NEUDENKER® supplied graphic, trade fair, UX and motion design for the complete HORIBA trade fair stand.
HORIBA's focus this year was on Real Driving Emissions (RDE) and test and engineering solutions from HORIBA MIRA. Other highlights were electrification and the recently released laboratory management system 'STARS ENTERPRISE'.
Interactive touch screen app for product introduction and company presentation
DIE NEUDENKER® set the main topics with futuristically illuminated truck and e-drive 'car shapes' made of acrylic, several 2D video animations and a user-friendly, interactive touch screen app.
With product brochures in a new design, the HORIBA recruiting video and job tickets, we supplemented the stand with extensive information material.
The open, clear spatial concept and the interactive elements of the exhibition stand convinced visitors and "Horibarians" alike:
"The impression of the stand was very innovative with the new elements. I met many current and potential customers there."
Internal Sales Manager (HORIBA Europe)
"I think this stand creates a comfortable atmosphere with a good interior design, so that visitors can stay at the stand and concentrate on their conversations with us".
Sales Assistant (HORIBA)
Video animations of the "Automotive Testing Expo 2017" for HORIBA
Real driving emissions, electrification & lab management revolution
HORIBA recruiting video